Storyboard

Dolby

Digipak- analyse the following:
Layout, colour scheme, shot type and composition, font sizes and types, house style and how the digipak links to the advert and music vid, the back cover of the digipak.

Focus Group

After doing our focus group, we found out from the people who took part, of whom were our target audience, a few ideas on the themes we should use in our video as well as mise en scene. For example, one of them felt that if we chose a studio for our location then that might be a bit too formal, so we should think of a place that will keep the audience interested. Also, in terms of costume we found out that the lead singer should be dressed in a suit, to keep to the sophisticated atmosphere of the song. Our focus group also liked the idea of having a black and white theme with specific objects that would be significant to the storyline to come up in gold to relate back to the song title.

Lyrics and meanings

Sam Sparro's original representation when writing this song was that he was questioning whether God exists or not. However, when we come to shooting our video we will probably stick with a perception that's more current and popular within our target audience, for example all the questioning within the song "And now I'm looking for a reason why", could be Sparro questioning his relationship with a love interest. I have analysed the song lyrics to how I feel Sparro would have wanted them to be perceived:

If the fish swam out of the ocean

And grew legs and they started walking
And the apes climbed down from the trees
And grew tall and they started talking

And the stars fell out of the sky
And my tears rolled into the ocean
And now I'm looking for a reason why?

Here Sparro's talking about evoloution. After the world came together he questions, just like a lot of other people, why?

You even set my world into motion

'Cause if you're not really here!

The direct pronoun "you" is Sparro addressing God directly. He's talking to God even though he's questioning his existence, perhaps looking for an answer. 

Then the stars don't even matter
Now I'm filled to the top with fear
That it's all just a bunch of matter

Sparro wants God to be real and for Him to be the answer to evoloution, because he doesn't know any other resoloution and is scared that the world is just a scientific cause when he refers to the "bunch of matter". 

'Cause if you're not really here
Then I don't want to be either
I wanna be next to you

He's created a relationship with God and can't imagine life without the concept of Him. He wants to feel close to God and needs to be physically close to him to prove his existence.

Black and gold, black and gold, black and gold

I look up into the night sky
And see a thousand eyes staring back

Black and gold is what he sees when he looks up to the sky, here he's referring to the 'stars' and he personifies them. He's looking for God but instead all he sees is stars.

And all around these golden beacons
I see nothing but black

I feel a way of something beyond them
I don't see what I can feel

This is the route of his questioning, he can sense that something's there yet he hasn't had any evidence of God's existence. Throughout the song he emphasises the fact that he can feel God's presence, yet he can't see him, which ultimately is the problem with proving that something else is out there.

If vision is the only validation
Then most of my life isn't real
If the only form of proof is something concrete or something that we can see and experience, then the religious side of Sparro doesn't mean anything as he hasn't proved God's existence.

Feedback on Ideas with Miss Dolby

After talking over our ideas, as a group we've decided that we need to put another focus group together to talk about the lyrics and what they mean to them so we can get different perspectives on the underlying meanings of the song and how we can portray that in our video. However, now we have a rough idea of what kind of theme we want to have in our video.