Music video first draft

Here is our first draft to our music video 'Black and Gold'. As you watch, you'll be able to tell that this is our first draft as there are a few blank spaces and bits where continuity isn't properly constructed. Most of the green screen images are also often pixalated or blurred due to the lighting at the time of filming and because the green screen wasn't on a flat surface. Moving on from our first draft, we will have to film more to create more of a narrative during our music video, and film more camera angles/shots to add some variation. Also, at the very beginning of the video during the opening titles, we will have 'Black and Gold Sam Sparro' written in sparklers instead of the text being created on Motion 4 as it is here in the first draft. However, I feel that for a first draft this video reflects the ending image that we're trying to create and after hours of editing, I'm pleased with the work I've done so far.

First draft of album cover

Quite clearly, this is my first draft of the album cover. However, this cover doesn't reflect any ICT skills as its very plain and doesn't have many effects or images. I do like the use of the colour scheme; black, white and gold as it sticks to the theme of the name of the album. If I were to use this front cover, then I could rotate the colour scheme to the main body is black and the background is white on the back cover of the digipack to keep the same theme running throughout.
I do think I will use an image of Eoghain on the front cover and manipulate the image through different effects and colours to gain marks on the use of Serif and IT skills. However, I didn't use an image for this particular front cover as the images I took were infront of a green screen so it was difficult to get this colour out of the hair, therefore I will take new images infront of a different background for my next few digipack covers.

Rough Website

http://editor.wix.com/html/editor/web/renderer/edit/c11d200d-63dc-41d3-84e9-9fd5e6be6cf9?metaSiteId=a9564004-d9dd-4a00-a834-eafbb9dfe02f&editorSessionId=ADADDE00-5295-4488-BA13-0C9425D6D400

This is the link to the website I am working on as one of the anciliary tasks. It's a very rough draft as I haven't yet taken pictures of Eoghain who is starring as Sparro to put on the website so there are a lot of blank spaces and random pictures which will be replaced with my CD digipak and links to the completed music video.

Digipak Ideas

Here are four CD's for the digipak I've created on Serif PagePlus X6. For the top left CD, I really like the stars in the 'Black and Gold' font as it reflects the lyrics in the song and the themes in our music video. The colour scheme also fits in here with the name and themes of the song and gives a very simplistic look to the digipak as this colour scheme could easily be carried on throughout the rest of the digipak. There also isn't an issue with using other publications images here as the CD is made up of block colours instead of pictures off of Google, so I wouldn't have to take my own pictures to use for the digipak.
The top right CD would probably be my favourite out of the four as the CD remains quite simple and the background part of the digipak adds something different and interesting. I like the star idea around the inner circle of the CD and how it's filled with black to contrast against the gold colour of the CD. The font also remains simple and clear to read as its capitalised and spaced out, featuring the song title, artists name and companies name. The five stars reflect the themes of the song and music video and also show the song to have a five star rating to make it seem of a higher quality. Obviously, I will have to take my own picture of the stars and insert this onto my digipak.
For the bottom left CD I used a grunge background to represent the galaxy and surfaces of planets to reflect the themes in our music video. I used this same grunge background on the CD but used a transparency with a black theme to link the two colour schemes together. The font is also quite simple yet classy as the white contrasts against the dark colours of the rest of the digipak.
The fourth CD features a grunge background on the CD to reflect the interspace theme and gold stars linking in with the song and music video. However, I don't feel that this disc links in that well with the themes of the song and music video and I'm not sure how I would carry this out throughout the rest of the digipak so this is the one I'm most unlikely to use.

Progress Update 02/12/14

Today I brought in the lighting and camera equpitment so we can film later today after sixth form. I've also brought in my appropriate costume and myself and Eoghain are going out at lunch to buy gold body paint and sparklers, which are the props that we didn't have when we last filmed. So hopefully today we can finish with all the filming ready to edit tomorrow to hand in our first draft on Friday.

Progress Update 27/11/14

Today, I brought the camera into school and put all our film on the Mac's and started editing for our first draft. Doing this will allow us to see what bits we need to refilm so we have our final product in on the deadline.

Progress Update 24/11/2014

Over the weekend, we as a group filmed some material ready for editing in our next Media lesson. However, we only filmed the majority of Eoghain's parts as we didn't have the appropriate costume for my bits in the music video, so at the next opportunity we will make sure we have the appropriate props and mise-en-scene in order to film the rest of the music video, which will be done at a later date.

Dolby

Hi,
I would like to see some drafts of your ancillaries with reflective comments to see the progress you are making rather than wait for one final product that may need improving!

Progress Update 20/11/14

Today, as a group, we discussed when we're going to film and what parts we're going to film. We also looked over our storyboards again and discussed what props we needed to get in order to film.

Progress Update 14/11/14

Since my last progress update I have analysed a few websites so I can look at what I will need to include in my ancillary tasks. I have started creating my website for the ancillary but won't be posting this until I have completed. In order to finsih the website we will need to take pictures of of our main artist to add to the gallery pages.

Props List

Our main character (who is portraying Sam Sparro) will be seen in only one outfit throughout the whole of the video:

• Black suit trousers
• Black suit jacket
• White shirt
• Black tie
• Black smart shoes
• Slicked back, tidy hair
• Gold body paint (only at certain points in the video)
• No make up
• No jewellery

The mystery woman will also only be seen in one outfit:

• Gold dress
• Blonde/golden hair, neatly done up
• Gold shoes (heels)
• Gold body paint
• No jewellery
• Basic make up - face covered in gold paint

We will only be filming in one location, which will be a house. Other props include:

• Sparklers
• A bed
• Cup of water
• Gold paper stars
• Table

As we want our video to be as simple as possible, and we want the main focus to be on the two characters and their image/style, we're not going to use too many props that will make the video look too busy or steal the attention away.

Crew List

Max Austin - Director
Christian Barrett - Cameraman and props
Ruby Davies - Editor/actress
Eoghain Kilbane - main actor and lighting

Planning for website ancillary

As I am creating a website as one of my ancillarys, I'll need to analyse other websites so I can gather ideas and inspirations on how to create mine. I will be analysing Sam Sparro's website and others found on the webpage wix that I feel will help in the creating of this task.

This is the top of the homepage for Sam Sparro's website. This is a good example of something that I will want to use when creating the homepage to my website as you have the artists name in big, bold letters at the top which stands out against the white background. His name is also repeated in the subtitle, 'THE OFFICIAL DIGITAL HOME OF SAM SPARRO' which emphasises the artists name and creates a sense of professionalism. There are also links which feature in a smaller font in the structure of a banner which is useful as it takes you to the part of the website that you want to look at. Just by looking at the top of the homepage we can already see a colour scheme starting to take place with a white background and bold, capitalised font in either black or grey. This makes the homepage look classy and professional, promoting Sam Sparro in an appropriate way as we expect this colour scheme to now run through the rest of the homepage to create a sense of continuity.

This is the homepage of a site that belongs to wix (follow link here) that follows a similar layout to Sparro's website. The artists name is in large, capitalised letters at the top of the homepage but has their logo on top of the writing which promotes all aspects of the artist. The links at the top of the page are slightly easier to read than on the Sparro website as they're in a darker font and more spaced out. The layout is also very simple, so your attention isn't pulled in all different directions and everything is easy to read/find. I'll take inspiration from this website in terms of using a logo that we might create for Sparro or for the production company and making sure the colour scheme makes the writing stand out on the page.

This homepage (follow link here) takes quite a different format to the other two above. The layout is different in terms that the artists name is beside and below the banner of links. However, the artists name is seen twice on the top of this homepage for emphasis. There is also an image of the artist playing a violin, which suggests what type of artist she is and what genre of music she might fit under. The colour scheme runs through this part of the homepage as the dark brown, black and beige colours run through the image, writing and background which neatly ties in the whole of the page. This is an interesting technique to use as it makes the homepage more interesting and lively. A colour scheme like this would also be good to use when representing the artists personality and how he/she would like to be percieved to the audience (ie. using a bright, neon, multicoloured colour scheme could be used to promote a pop artist).

This is the rest of the homepage for Sam Sparro's website. We can see a couple of clear images of the artist in a full frontal, close up shot which allows us to identify with him. It also gives links to 'blog' and 'news' which could be followed through earlier at the top of the homepage which will take you to other pages of the site and structures the site into particular sections. Sparro's new single is also advertised in a large space right next to his image as a form of promotion so viewers will click on the advert which will take you to a seperate site where you can hear a preview of the single and buy it. These features will be good to use on my homepage as it gives audiences the latest news and posts that Sparro may have written himself, so the audience can connect with Sparro and get all the information they need just by looking at the homepage. 

This is another page from a site from wix (follow link here) which specifies under the title of 'gallery'. The page consists of photos of the band 'Magic Unicorns'. Most of the shots are of the band performing and playing instruments which advertises what their concerts/gigs look like and may encourage audiences to buy tickets to any shows they have going on. It also allows the audience to get to know the band more and look at their style and chosen image, representing their genre and other aspects of themselves. The colour scheme of dark, grainy colours runs through the whole of the site which makes the website look professional. Using this idea of having a gallery of pictures of just our artist is something that I'll include in my website so people who are unfamiliar with Sparro can get to know him by looking at pictures of him performing or in photoshoots. 

This is at the bottom of the homepage for Sam Sparro's website. This is quite an important feature to have on a website as companies can get into contact with the management to book Sparro for events or appearances. I will probably include this on my website (however will be making up the contact details). 

On this website is an 'About' page which tells the audience all about the artist including their background, interests, how they got into music and their general hobbies. This is a good page to have as it allows audiences to familiarise themselves with the artist if they don't know that much about them and it tells readers a little bit more about their style and genre of music. I will definitely have a section of this on my website so readers can get to know the artist a bit more. The page also has a clear title written in bold letters so readers can see the artists name clearly and uses the pun 'A STARR IS BORN' to make the page entertaining. I will try to incorporate this into my website somehow to keep the readers interested and enjoy reading about the artist. 

Research and Planning Improvements

Since Tuesday, I've improved my research and planning by going back on my digipak and adding in theorists and more analysis on the Sam Sparro website to create a more detailed analysis. Also, I've added more posts by writing about location, the version of song we're going to do, progress updates, moodboard, props list, description of target audience and planning for ancillary.

Location

Here are pictures of the inside and outside of the house that will be our location for the music video, including the rooms that we will film in.

Version of song

As we can't make our music video too long, we will be using the shorter version of the song.
Here is the shorter version which is almost a minute less than the original version:

Progress Update 10/11/14

On Friday, myself and Max went to Christian's house to take pictures of the inside and outside of the house as this is where we will be shooting our music video. This is helpful as we can plan which part of the house we want to film particular parts of the video in so when it comes to shooting we will be spending less time planning and be able to film efficiently. I will upload these pictures to my blog shortly. 
Over the weekend, myself and the rest of the group discussed when we were going to film and who needed to get what in order to prepare for shooting. This allowed us to come up with a shooting schedule which will also shortly be uploaded and allowed us to allocate who would take what role in producing the video.

Moodboard of music video ideas

Description of Target Audience

After doing a lot of research into who our target audience will be, I've discovered that our implied audience will be of quite a large range as Sam Sparro covers more than one genre as an artist (pop/electro/dance) so other audiences will appeal more to certain parts of one genre than others.
For the electronic and dance aspect of the genre, I've found that audiences who enjoy it the most are age ranged to be between 16 and 25. This confirms that the electro sound is more popular with younger audiences than older ones. Also, I found that the majority of this audience were male, coming in at around 70% and females coming in at around 30%. This will be useful when filming our video as we will take into account what stereotypically a male would like to see in a music video opposed to what a female might find entertaining in a music video.
The genre of Pop is arguably the most popular genre in music at this current time so I think choosing a song that had this particular sound was a clever idea as it will appeal to a mass audience. Pop music is generally heard and enjoyed by the younger generation, so an audience with an age range of 14-21. As most pop artists are female, we can see that this reflects throughout audiences which dominate in the female gender. Also, pop boy-bands attract a lot of female attention so this is of whom the majority of their fan base is made up of. However, a pop audience is also largely made up of the male gender (not as much as female) as they may primarily find the artists attractive so will then venture into listening to their music, and some genuinely enjoying it. 
For dance music, we can see that this is predominantly targeted for the younger generation too. Dance music is widely and famously played in clubs and bars, which 18-25 year olds will attend so this would be the main age range for target audience. However, younger ages from as young as 15 may also find that they enjoy this genre of music. Many dance tracks that are in the charts have been mixed and created by DJ's, who begin their careers working in clubs so this is where the 'buzz' for dance music has generated from. From doing my research, I've also found that both genders are quite equal when it comes to who enjoys dance music the most. There isn't one that dominates in this area, so this will become useful as we will have to make our music video appeal to both gender audiences.  

After researching the general target audiences for all different genres, we can see that they all have an audience of the younger generation, aged from 15-25. Therefore, this will be our intended target audience for our music video. Saying this, we will need to make our music video entertaining and interesting for this target audience and relate to them, either in terms of their hobbies or what they like to do leisurely. For example, the majority of the audience this age (18+) enjoy going clubbing or socially being with their friends, so this could suggest as to what our location should be and what characters we should involve. This will also give us an idea as to what our main characters should wear and what their image overall should represent; we want to create a main character that the audience can relate to or aspire to be like - what they think is 'cool' or 'attractive'.  Trying to appeal to our target audience will also include choosing the right props, body language, facial expressions, camera, sound, and putting across the right class, gender and age of our main characters. 

Planning for Ancillary (digipak)

For my two ancillary tasks I will be creating a webpage and a digipak. This is my planning for my digipak.
After analysing Sparro's digipak for his 'Black and Gold' album, I can take ideas from how he linked his digipak and music video to the theme of the single in terms of colour scheme and imagery. This will help in creating our own digipak for the single but also making sure that we're not copying any of Sparro's ideas.
Firstly, I think our front cover should feature a black and white/gold theme without a lot of colour. This is due to the fact that we want our music video to feature a very simple, classy theme so will most likely film in black and white. So this could be a black background with the titles in gold.
We also will need to decide what font we will want to use; whether we want it to be bold and large so it stand out or whether we'll want it to be in small writing to give a classic look.

This is Justin Timberlake's album cover for his album 'The 20/20 Experience' which sports a similar theme that we would like to go for - black and gold. The album cover comes across as very sophisticated and classy as there isn't an abundance of colour or too much going on.
The font on this cover is in large, capitalised letters which makes the words stand out against the black background and the image of the artist - this may be something that we will do if we use other images on the cover to promote the artists image. 

This is the back cover for the album by the Stereophonics. I like this back cover as its very simple but has mixed the colour scheme up a bit by using a gold background with black font, which will make the CD stand out on the shelves. This again follows the colour scheme that we want to use. 
The font used here is very small and simple and has a continuity in terms of size and colour. This makes the audience only have their attention focussed on one part of the back cover and keeps a running theme going throughout the digipak.

This is the back cover of Miley Cyrus' album. This roughly follows our colour scheme but is different as it has a picture of the artist on the back. This may be something that we will do if we only have the titles on the front without a picture of the aritst so the audience can still see what the artist looks like and have a feel of their image. 
The font here is in yellow which definitely makes it stand out from the background, we can also see that the yellow font is a feature that Cyrus uses as most of the other typing is in yellow, which could be a technique that we'll use as it makes overall digipak look well thought out and planned.

Ellie Goulding's cover for her single 'Anything Could Happen' follows the black and white colour scheme which gives the overall image a classic look as she hasn't used any other colours (apart from the font) which doesn't make the cover appear too busy.
The font here is in capatalised letters and in a shade of pink which makes it stand out against the black and white colour scheme and image. All these techniques are features that we'll look at using as we want our digipak to stand out as much as possible. 


Taking ideas from the above album covers, we will use a colour scheme that will have a continuity throughout the whole of the digipak; this could be the colour of the font being the same through the front and back covers to the inside booklet and typing on the CD itself. This will help keep a running theme throughout, so the writing will perhaps be in either gold or black to stick to the title of the song. If we don't feature an image of the artist on the front cover then we will either on the back cover where the song title will be or on the inside booklet. This will help the audience see an image of the artist and his mise-en-scene in terms of costume will represent his chosen style which will perhaps reflect the genre of song. All techniques that we use will help promote the artist and song in the best way possible in terms of getting his chosen image across to buyers and properly presenting his genre of music by relating the digipak to the genre of the song.

Digipak Analysis

Sam Sparro offical website

http://samsparro.com/

Above is the link to Sparro's offical website. We'll use this as an inspiration to our colour schemes and ideas when it comes to creating a website or album cover/posters for our music video. It also gives us a flavour of Sparro's personality as most posts are written by him and we can see his latest 'tweets' and links to his Facebook page which allows us to see how he reflects this into the music video for 'Black and Gold'. The website is also useful when analysing the digipak so we can see how similar or different the digipak, music video and website are. However, we won't be copying Sparro's ideas at all when it comes to creating our own digipak/homepage/advert, but it's always good to look at his ideas and what his inspirations would have been.

Storyboard

Dolby

Digipak- analyse the following:
Layout, colour scheme, shot type and composition, font sizes and types, house style and how the digipak links to the advert and music vid, the back cover of the digipak.

Focus Group

After doing our focus group, we found out from the people who took part, of whom were our target audience, a few ideas on the themes we should use in our video as well as mise en scene. For example, one of them felt that if we chose a studio for our location then that might be a bit too formal, so we should think of a place that will keep the audience interested. Also, in terms of costume we found out that the lead singer should be dressed in a suit, to keep to the sophisticated atmosphere of the song. Our focus group also liked the idea of having a black and white theme with specific objects that would be significant to the storyline to come up in gold to relate back to the song title.

Lyrics and meanings

Sam Sparro's original representation when writing this song was that he was questioning whether God exists or not. However, when we come to shooting our video we will probably stick with a perception that's more current and popular within our target audience, for example all the questioning within the song "And now I'm looking for a reason why", could be Sparro questioning his relationship with a love interest. I have analysed the song lyrics to how I feel Sparro would have wanted them to be perceived:

If the fish swam out of the ocean

And grew legs and they started walking
And the apes climbed down from the trees
And grew tall and they started talking

And the stars fell out of the sky
And my tears rolled into the ocean
And now I'm looking for a reason why?

Here Sparro's talking about evoloution. After the world came together he questions, just like a lot of other people, why?

You even set my world into motion

'Cause if you're not really here!

The direct pronoun "you" is Sparro addressing God directly. He's talking to God even though he's questioning his existence, perhaps looking for an answer. 

Then the stars don't even matter
Now I'm filled to the top with fear
That it's all just a bunch of matter

Sparro wants God to be real and for Him to be the answer to evoloution, because he doesn't know any other resoloution and is scared that the world is just a scientific cause when he refers to the "bunch of matter". 

'Cause if you're not really here
Then I don't want to be either
I wanna be next to you

He's created a relationship with God and can't imagine life without the concept of Him. He wants to feel close to God and needs to be physically close to him to prove his existence.

Black and gold, black and gold, black and gold

I look up into the night sky
And see a thousand eyes staring back

Black and gold is what he sees when he looks up to the sky, here he's referring to the 'stars' and he personifies them. He's looking for God but instead all he sees is stars.

And all around these golden beacons
I see nothing but black

I feel a way of something beyond them
I don't see what I can feel

This is the route of his questioning, he can sense that something's there yet he hasn't had any evidence of God's existence. Throughout the song he emphasises the fact that he can feel God's presence, yet he can't see him, which ultimately is the problem with proving that something else is out there.

If vision is the only validation
Then most of my life isn't real
If the only form of proof is something concrete or something that we can see and experience, then the religious side of Sparro doesn't mean anything as he hasn't proved God's existence.

Feedback on Ideas with Miss Dolby

After talking over our ideas, as a group we've decided that we need to put another focus group together to talk about the lyrics and what they mean to them so we can get different perspectives on the underlying meanings of the song and how we can portray that in our video. However, now we have a rough idea of what kind of theme we want to have in our video.

Conventions of Music Videos

Dolby

Detailed analysis so far- well done. Just note my comment on the music industry prezi.

Categories of Music Videos

There are three main categories of music video which include:

• Performance Based videos
• Narrative Based videos
• Concept Based videos

Performance based videos usually have the vocalist/artist perform the song to represent their star identity and reflect the genre of music that they fall under. A variety of camera shots are usually used to show all of the performance, mostly including close ups, mid shots and long shots to show all of the band or to focus solely on the vocalist. An example of a performance based video is Imagine Dragons' "Demons".



This video shows the band performing to an audience, which instantly makes it performance based as the audio and visuals are in sync due to the lip syncing. The majority of shots are close ups on the main vocalist and a few on the rest of the band. However, the video also has features of a narrative based video as it shows 'stories' of some of the audience members and their problems at home. This reflects the message of the song, which is that many people hide their 'demons' in them, and that when they listen to the song they should embrace their demons and to know that they're not alone.

Narrative based videos attempt to tell a story throughout. They usually have a beginning, middle and end and may sometimes use footage from films or feature flashbacks to follow a storyline. An example of a narrative based video is Green Days "Wake Me Up When September Ends".



The video starts off with a long period of dialogue, introducing us to the characters and their relationship. We learn that the characters are a couple and the rest of the video shows them to be in love and their money troubles as the man realizes he has no money on him when him and his girlfriend are out for lunch and she has to pay for their meal. Then we see the couple having an argument over something that hasn't been revealed to us yet. It then becomes apparent that the man has joined the army, perhaps to solve the couples money problems. The video also includes features of a performance based video as we see snippets of Green Day performing the song in a studio, however it remains a narrative as the majority of the filming follows the storyline of the couple.

Concept based videos follow a single concept or idea, with very limited shots or editing in the video. Concept videos aren't very popular as they're not as entertaining as performance based videos as they don't fit into a commercial slot. An example of a concept based video is Benny Benassi's "Satisfaction".



The video consists of a selection of women dancing with power tools as the name of the equipment comes up on screen. This remains to be the main concept of the video throughout as no other characters or ideas feature. However, the video could come under Laura Mulvey's theory of the 'male gaze' as it could be seen to exploit the women in the video as they're dressed in very little clothing and dancing provocatively.

Research Into The Music Video Industry

RMA Music Video Analysis

The first music video I have chosen to analyse is Sam Smith's "I'm Not The Only One". Smith is a British Soul-Singer that specializes in the genres Pop and R&B. Unlike most pop songs, I'm Not The Only One has a much slower pace and tempo, promoting a sad emotion throughout the video.
0:00 the video starts off with an establishing shot of a house with the special effects of titles across the screen. The opening represents who the artist is and the name of the song, followed by who the video is directed by. The video is un-traditional in the way that the audio doesn't begin straight away with dialogue instead.
0:12 the frame then cuts to the inside of the house, showing us Dianna Agron and Chris Messina who feature as a married couple in the video. An over the shoulder shot is used when Messina is looking at himself in the mirror, presenting us a clearer image of his character.
0:23 The close up shot of Agron here allows us to see into the mise en scene of her character as we see her smiling whilst waving off her husband to work. In these shots we also get to see more of the house that they both live in, which appears to be a typical American white-picket fenced family home. The bright, natural daylight also reflects a happy, lighthearted atmosphere.
0:39 here, the close up shot allows us to see Agron's facial expression change to a sad, glum emotion as she turns back to walk into the house.
1:00 Here, we see an instant change in mise en scene due to the change of location and the sudden dark, low key lighting. However, Agron and Messina both feature in close up shots even thought they're in different places which may represent the link in their marriage. The contrast in lighting over the next few seconds as the scene changes back to forth from the house to the bar represents the difference in atmosphere; the dark lighting in the bar may have been done to represent the husband to be doing something he shouldn't be, whereas the natural lighting in Agron's scenes to represent her innocence.
1:12 in these close up shots, we are able to see more of Agron's chosen mise en scene. Her outfit shows her to overall be well put together due to her high heels, perfectly fitting dress and jewelry - particularly her wedding ring. However, as the frame then changes to a close up of her face, we start to see her imperfections show through as her make up appears to be smudged - perhaps due to crying? The whiteness of her dress presents her innocence, which links in with Laura Mulvey's male gaze theory that women are either seen as innocent characters or sex symbols, and in this case Agron is seen as the innocent character. As she takes her wedding ring off, the frame then changes back to the bar where her husband is, linking the two scenes together. The ideology here suggests that he's doing something unfaithful to their marriage.
1:22 over these few seconds, Smith sings the words "I can't believe you let me down" which links to the film we see on screen; Agron crying on the floor alone in her house.
1:29 a mystery woman now appears on screen with Messina. The audio we can now hear is "for months on end I've had my doubts", which furthermore suggests Messina is being unfaithful to his wife as the director has linked the audio to the visuals on screen, suggesting that the mysterious woman is his mistress as they have body contact.
1:37 we then hear the lyrics "denying every tear" as an extreme close up shows Agron wiping away her make up stained tears whilst driving a car. At this point, we see the representation of Agron's character from the beginning of the video dramatically change as her picture-prefect image dwindles as her hair do comes out of place and she smudges her perfectly-done make up. The ideology used here could be that even though something may seem perfect from the outside it doesn't mean everything's what it seems.
1:46 the frame then cuts back to a close up of Messina and his mistress drinking shots at the bar, the close up may have been used to represent the closeness in their relationship.
1:52 we first see Sam Smith at this point as he sings the chorus, which is un-traditional for a music video as we may expect the artist to feature in their video from beginning to end. The ideology here could be that Smith is just an outsider looking in, hence the representation of a perfect house with the perfect married couple at the beginning of the video.
2:06 here we see Messina and his mistress kiss as Smith sings the lyrics "when you call me baby I know I'm not the only one" - showing that by this he's singing from Agron's perspective as she's not the only one that her husband is having a relationship with.
2:15 the frame then cuts to Agron in a liquor store drinking alcohol, which reflects back to when Messina and his mistress were taking shots in the bar. The ideology of both of the characters drinking alcohol shows that her husband and his girlfriend were drinking to have a good time whereas Agron is drinking away her problems as her husband goes into the bathroom with the mysterious woman, reflecting the songs lyrics "your heart is unattainable".
3:00 the low-key, blue, dark lighting in the bathroom gives off a darkened mood as her husband is being unfaithful as he's cheating on his wife. The speed of shots seem to shorten as the cuts quickens from Agron to Messina, as Agron appears to be burning all her husbands clothes outside their home. The pick up in pace represents action and perhaps represents a change in Agron's emotions, from sadness to anger.
3:44 here we see Agron smoking, which may not be what we'd expect to see from a 'perfect' housewife, using the ideology of the cigarette to change the representation of Agron's character as she there is a continuation of close ups of her crying.
3:54 the frame then cuts to Messina walking home whilst putting his blazer back on, suggesting he's coming straight from seeing his mistress. The scenes change back and forth from Agron to Messina, showing Agron in a white room, representing her pureness and innocence whilst her husband walks home in a dark light.
4:22 the close up is then on an over the shoulder shot of Messina as we see his point of view shot of him being welcomed home by his wife. The video then ends on a shot of the both of them hugging each other whilst Agron smiles as if nothing had ever happened, ending in a similar way to how the video started.

Overall, I felt like this was an appropriate video to analyse as even though Sam Smith is a Pop and R&B singer, he has made a successful music video by cleverly syncing the audio and the visuals. Also, if this is the genre that we decide we want to follow through with, we don't necessarily need to pick an up-beat song to create a music video to as a slower song also fits into this genre of music.