Planning for Ancillary (digipak)

For my two ancillary tasks I will be creating a webpage and a digipak. This is my planning for my digipak.
After analysing Sparro's digipak for his 'Black and Gold' album, I can take ideas from how he linked his digipak and music video to the theme of the single in terms of colour scheme and imagery. This will help in creating our own digipak for the single but also making sure that we're not copying any of Sparro's ideas.
Firstly, I think our front cover should feature a black and white/gold theme without a lot of colour. This is due to the fact that we want our music video to feature a very simple, classy theme so will most likely film in black and white. So this could be a black background with the titles in gold.
We also will need to decide what font we will want to use; whether we want it to be bold and large so it stand out or whether we'll want it to be in small writing to give a classic look.

This is Justin Timberlake's album cover for his album 'The 20/20 Experience' which sports a similar theme that we would like to go for - black and gold. The album cover comes across as very sophisticated and classy as there isn't an abundance of colour or too much going on.
The font on this cover is in large, capitalised letters which makes the words stand out against the black background and the image of the artist - this may be something that we will do if we use other images on the cover to promote the artists image. 

This is the back cover for the album by the Stereophonics. I like this back cover as its very simple but has mixed the colour scheme up a bit by using a gold background with black font, which will make the CD stand out on the shelves. This again follows the colour scheme that we want to use. 
The font used here is very small and simple and has a continuity in terms of size and colour. This makes the audience only have their attention focussed on one part of the back cover and keeps a running theme going throughout the digipak.

This is the back cover of Miley Cyrus' album. This roughly follows our colour scheme but is different as it has a picture of the artist on the back. This may be something that we will do if we only have the titles on the front without a picture of the aritst so the audience can still see what the artist looks like and have a feel of their image. 
The font here is in yellow which definitely makes it stand out from the background, we can also see that the yellow font is a feature that Cyrus uses as most of the other typing is in yellow, which could be a technique that we'll use as it makes overall digipak look well thought out and planned.

Ellie Goulding's cover for her single 'Anything Could Happen' follows the black and white colour scheme which gives the overall image a classic look as she hasn't used any other colours (apart from the font) which doesn't make the cover appear too busy.
The font here is in capatalised letters and in a shade of pink which makes it stand out against the black and white colour scheme and image. All these techniques are features that we'll look at using as we want our digipak to stand out as much as possible. 


Taking ideas from the above album covers, we will use a colour scheme that will have a continuity throughout the whole of the digipak; this could be the colour of the font being the same through the front and back covers to the inside booklet and typing on the CD itself. This will help keep a running theme throughout, so the writing will perhaps be in either gold or black to stick to the title of the song. If we don't feature an image of the artist on the front cover then we will either on the back cover where the song title will be or on the inside booklet. This will help the audience see an image of the artist and his mise-en-scene in terms of costume will represent his chosen style which will perhaps reflect the genre of song. All techniques that we use will help promote the artist and song in the best way possible in terms of getting his chosen image across to buyers and properly presenting his genre of music by relating the digipak to the genre of the song.