Thursday, 12 February 2015

Music video analysis

We've made three music video drafts before coming to our final product. From our first draft to our final, you can see a drastic difference! The drafts have helped us immensely as we've been able to see what frames need re-filming due to wrong lighting or not putting across the right mood/tone. The biggest change we made was the use of the green screen; in our first draft, you can see the inconsistencies where the lighting was too bright and the screen wasn't flat so it caused the backdrop to become discoloured and fuzzy. However, as we had made a draft within plenty of time of our deadline, we were then able to re film until we got it perfect. The images below show a screenshot from our first draft and a screenshot from our final product and you can see the difference.

























The drafts also show how not only the filming improved but also the content of what was filmed and the editing. After doing our first two drafts we were able to get feedback from our teacher and realized that we needed a stronger story line to follow as our video is narrative based, therefore we got rid of a lot of material and replaced it with new tape that allowed us to portray some type of story line. In terms of editing, you can see that the visual effects are a lot more effective and tie in better with the mood of the song, for example the tinted gold filter. Also, the cuts are a lot tighter and the lip syncing is noticeably more in sync with the music. The beginning titles from the first draft didn't tie in with the mood or themes of the video or song at all so I made sure to create titles reflected the tone of the song with an effective transition.

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